Welcome to Blog

Q3 2019 Office & Industrial Statistics

November 6, 2019 / by Lisa Presta / Blog / 0 Comments
Vancouver Ties Toronto for North America’s Lowest Office Vacancy Rate. Record low availability is driving office and industrial rents to all-time highs
Read More

OUR MARKETING PROCESS: EMAIL MARKETING CAMPAIGNS

August 13, 2019 / by Lisa Presta / Blog / 0 Comments

When our listing property is ready to go out in the market, the first thing our marketing team prepares is a branded marketing brochure highlighting key market positioning points. Additionally, NIT – Vancouver offers our clients compelling marketing videos that provide a richer introduction to the property and its location. Upon completion of both, we prepare an email marketing campaign – a completely integrated, uniquely-designed, and visually captivating launch of the property into the market.

WHY USE EMAIL MARKETING?

In the age of smart phones, social media, SEO, and email, digital marketing is the easiest, quickest, and most effective form of marketing. While digital trends are constantly changing and evolving, one thing is clear – email is here to stay. Email marketing is effective at helping businesses stay connected with their target audience, and is one of the quickest, and most cost-effective ways to deliver content to consumers.

  • There are more than 3.7 billion email users in the world currently, with the number of users projected to increase to 4.1 billion by 2021;
  • The average Return on Investment (ROI) for email is 28.5%, compared to 7% for direct mail.
  • Email continues to deliver a strong ROI – for every $1 spent, you can expect an average return of $44;
  • The average office worker checks their email 30 times per hour, with 94% of people saying that checking their email is the reason they get online. It’s the #1 activity on the internet;
  • Interactive emails are the way forward – adding video to your email, for instance, can increase click rates by 300%;
  • Long gone are the days of waiting for mail day – thanks to the invention of smartphones, email marketing allows you to reach your audience anywhere, anytime, with 53% of all emails opened on mobile devices (Campaign Monitor).

AN IRREPLACEABLE MARKETING TOOL

Email is an irreplaceable tool that allows us to reach our extensive list of investors all over the world. We provide our clients with tailored and dynamic content that showcases the uniqueness of the asset while communicating key market positioning points – all in one branded and custom-designed package, setting us apart from our competitors’ tired, generic email templates. Worried that your target purchaser may have missed the launch email in their inbox? We mitigate missed emails by relaunching the property roughly two weeks after the initial launch – a gentle reminder email that puts your property top of mind and encourages your audience to engage with the offering.

Our email campaigns allow us to highlight all of our marketing tools – from our brochure, to our promotional video, and everything in between – in one succinct, compelling, and highly visual blast.

If you are interested in finding out how our team can enhance the marketing of your commercial real estate transactions, please get in contact with us.

Q2 2019 Office & Industrial Statistics

July 10, 2019 / by Lisa Presta / Blog / 0 Comments
Vancouver Ties Toronto for North America’s Lowest Office Vacancy Rate. Record low availability is driving office and industrial rents to all-time highs
Read More

Just Closed! Bentall Centre

June 10, 2019 / by Courtney Weale / Blog / 0 Comments

Bentall Centre is a preeminent downtown office complex, ranking among the most revered and prestigious of Vancouver assets. With 1.45 million rentable square feet throughout four towers on an expansive 4.9 acres of land, Bentall Centre is home to several world-class tenants, and represents a trophy asset that is prominent in size and reputation. Developed in phases, Bentall Centre has benefitted from institutional ownership and ongoing capital investment to maintain the highest of institutional quality standards, and all four towers have achieved both BOMA Level 2 and LEED Gold certification*. Each tower features sophisticated interior and exterior common areas, as well as a classic architectural style that has become a defining feature of the Downtown Vancouver skyline. Prominently situated in the epicenter of Vancouver’s downtown financial core, Bentall Centre provides exceptional exposure along Burrard Street and Dunsmuir Street, as well as outstanding connectivity to major arterial thoroughfares, the Skytrain station, and an abundance of amenities.

* Bentall Tower IV has been certified LEED® Platinum in the Existing Building: Operations and Maintenance (EB:O&M) category.

Project Overview

In December of 2018, CBRE National Investment Team (NIT) – Vancouver was engaged as the exclusive agents in the disposition of Bentall Centre.  Our team administered a targeted marketing campaign to a pre-selected list of investor groups, positioning Bentall Centre as an extremely rare and exclusive opportunity to acquire a 100% freehold interest in a premier Class “A/AAA” office tower portfolio. Due to the prestige and scale of this exclusive offering, significant interest was conveyed by local, national and foreign investors. By the second quarter of 2019, NIT Vancouver successfully transacted the prestigious office portfolio to a joint venture between Hudson Pacific Properties, Inc. and Blackstone Property Partners (BPP). NIT-Vancouver is delighted to have facilitated a smooth and successful transaction on behalf of their client.

If you wish to learn more about how our team of commercial real estate experts can help you maximize the value of your commercial real estate, please contact us via our online contact form.

St. Paul’s Hospital – The Largest Redevelopment Site in Downtown Vancouver in 13 Years

May 6, 2019 / by Courtney Weale / Blog / 0 Comments

After 120 years in downtown Vancouver, St. Paul’s Hospital is relocating. The new, state-of-the-art hospital will be constructed on an 18.5-acre site in Vancouver’s False Creek Flats neighborhood.

The current St. Paul’s Hospital on Burrard Street, an iconic mixed-use 6.6 acre development site, has been listed for sale by CBRE Limited. Providence Health Care (PHC) has engaged CBRE to seek out a visionary developer that will reimagine the current site and create downtown Vancouver’s next seminal mixed-use project.

“There’s nothing that even comes close to this,” says Tony Quattrin, CBRE’s vice-chairman of capital markets, “6.6 acres in the heart of downtown, close to transit and amenities, St. Paul’s hospital is a legacy development opportunity in the most strategic location in downtown Vancouver.”

The St. Paul’s Burrard Street site presents an extraordinary opportunity to transform the landscape of Vancouver’s downtown core.
PHC will use the proceeds from the sale of the current site to develop the new hospital, presenting an opportunity for taxpayers to save millions of dollars on a world-class integrated health care hub.