As one of the major initiatives within the VGH & UBC Foundation, Jim worked with Cardiologist, Dr. Saul Isserow to raise funds to build the new Sports Cardiology Centre at UBC Hospital which opened in 2016. The research aims to study the effects of heart damage in young and old athletes alike, in hopes of finding early detection indicators to prevent cardiovascular disease in the future. Since this campaign started in 2016, he has already raised over $1 million in funds, and every penny goes into this non-profit medical centre. Through Jim's advocacy efforts and tireless counsel, 4 people have averted a major heart attack, because of early detection in the past 12 months alone, encouraging Jim to work even harder to promote this cause.