Our Marketing Process: Promotional Videos

June 1, 2018 / by Sophie Habgood & Min Kang

Real Estate marketing (both commercial and residential) relies heavily on compelling visuals. High resolution photos and clean, yet dynamic maps redefine how we present our real estate assets. As technology and different digital marketing tools constantly evolve, our marketing team evolves along with it. Sophie Habgood, Marketing Director, and Min Kang, Marketing Manager of CBRE’s National Investment Team – Vancouver take their process of bringing commercial real estate properties to market to the next level, by offering clients bespoke marketing videos to promote the assets key highlights and attract more attention in launches.


37 Staggering Video Marketing Statistics for 2018 presents astonishing statistics illustrating why video is instrumental in modern day marketing:

  • One-third of online activity is spent watching video
  • 51% of marketing professionals worldwide name video as the type of content with the best ROI
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
  • Internet video traffic made up 69% of all global consumer Internet traffic in 2017
  • By 2019, internet video traffic will account for 80% of all consumer Internet traffic

Video is now our irreplaceable marketing tool for our team as we are also beginning to see the above trends within our own marketing sphere. We live in a fast-paced society where prospects just don’t have the time to give marketers two minutes of their attention. However, more than 50% of our 9,000 subscribers click on our videos and regularly provide valuable feedback. This qualitative nature of feedback has helped us to build rock-solid relationships with our investors, which is the very foundation of our business.


The purpose of our marketing videos is to provide viewers with a quick, but much richer online introduction to the assets we market. Our videos capture drone aerial imagery and close up footage of the property and the local area, whilst communicating the key market positioning points. Our marketing videos showcase proximity to local amenities, transit routes, market information, and property highlights.

As the front-line leader of the global commercial real estate industry, our team at CBRE will produce a captivating and comprehensive video, providing a virtual tour and high quality visual representation of your property, in addition to our printed property brochures and targeted email campaigns.

If you are interested in finding out how Sophie and Min can help digitally market your commercial real estate transactions in British Columbia, please get in contact via this online form.