Over the last several weeks, NIT-Vancouver has been adapting to CBRE’s work-from-home policy, and what a difference a few weeks make! While we could not have anticipated the extraordinary conditions that we are now operating under, there seems to have been a notable shift in thinking and more positive discussions beginning about the potential for restarting the economy.

The COVID-19 pandemic has challenged our ways of thinking and working like nothing we’ve experienced before. And while there is still a lot of uncertainty, we remain hopeful and we are prepared to assist our clients who may be ready to begin exploring new opportunities.

Though we remain positive, we understand that this may be a sensitive and challenging time for many of us. Accordingly, unless there are extraordinary circumstances, we are currently advising our clients to delay the marketing launch of their assets for the next 60-90 days, until the market provides signal that buyers are actively pursuing new acquisitions again. Our continuous contact with our colleagues and clients from around the globe will enable us to make timely recommendations.

In the meantime, we are doing everything we can to ensure the success of our clients and to be prepared to begin the marketing process when the time is right:

• We are utilizing this downtime to prepare comprehensive and compelling marketing materials that feature high-quality professional photography, an in-depth exploration of the property, and an analysis of the market and location;
• We are still actively working with our third-party vendors to develop studio-quality video with voice over highlights and music accompaniment, which helps provide a richer introduction to the asset;
• We are utilizing our in-house expertise to build dynamic and interactive virtual property tours that will enable business continuity and allow us to meet the specific needs of our clients. No other firm has this technology in-house and we can offer it to clients seamlessly!
• We are sourcing and populating comprehensive data rooms with plans, reports, and market data for potential purchasers;
• We are developing new target market buyer profiles and distribution lists that will help capture new buyers and maximize existing ones during our marketing process;
• We are liaising with our global CBRE network and providing ongoing feedback to our clients to reach a consensus on ideal formal marketing launch

Please don’t hesitate to reach out to us during this time, and please let us know if there is anything we can do to help support you. We are quickly adapting to the changing circumstances, and we are ready and able to fulfill your business needs.

We look forward to connecting with you soon, and hope you are all staying healthy and happy.

Sincerely,

CBRE National Investment Team, Vancouver

When our listing property is ready to go out in the market, the first thing our marketing team prepares is a branded marketing brochure highlighting key market positioning points. Additionally, NIT – Vancouver offers our clients compelling marketing videos that provide a richer introduction to the property and its location. Upon completion of both, we prepare an email marketing campaign – a completely integrated, uniquely-designed, and visually captivating launch of the property into the market.

WHY USE EMAIL MARKETING?

In the age of smart phones, social media, SEO, and email, digital marketing is the easiest, quickest, and most effective form of marketing. While digital trends are constantly changing and evolving, one thing is clear – email is here to stay. Email marketing is effective at helping businesses stay connected with their target audience, and is one of the quickest, and most cost-effective ways to deliver content to consumers.

• There are more than 3.7 billion email users in the world currently, with the number of users projected to increase to 4.1 billion by 2021;
• The average Return on Investment (ROI) for email is 28.5%, compared to 7% for direct mail.
• Email continues to deliver a strong ROI – for every $1 spent, you can expect an average return of $44;
• The average office worker checks their email 30 times per hour, with 94% of people saying that checking their email is the reason they get online. It’s the #1 activity on the internet;
• Interactive emails are the way forward – adding video to your email, for instance, can increase click rates by 300%;
• Long gone are the days of waiting for mail day – thanks to the invention of smartphones, email marketing allows you to reach your audience anywhere, anytime, with 53% of all emails opened on mobile devices (Campaign Monitor).

AN IRREPLACEABLE MARKETING TOOL

Email is an irreplaceable tool that allows us to reach our extensive list of investors all over the world. We provide our clients with tailored and dynamic content that showcases the uniqueness of the asset while communicating key market positioning points – all in one branded and custom-designed package, setting us apart from our competitors’ tired, generic email templates. Worried that your target purchaser may have missed the launch email in their inbox? We mitigate missed emails by relaunching the property roughly two weeks after the initial launch – a gentle reminder email that puts your property top of mind and encourages your audience to engage with the offering.

Our email campaigns allow us to highlight all of our marketing tools – from our brochure, to our promotional video, and everything in between – in one succinct, compelling, and highly visual blast.

If you are interested in finding out how our team can enhance the marketing of your commercial real estate transactions, please get in contact with us.